Included in the blog is the first mention of Vemma 2.0 coming in January — an all-new way to describe and think about how Vemma represents itself in the marketplace with increased transparency. More Amazon meets nutrition, less Avon or Amway. You order online or through our app and product appears at your door, very Amazon.com like! As some of you may know, Amazon.com employs an affiliate program rewarding websites that drive traffic with commissions. Vemma is going to begin branding its compensation program with more affiliate marketing terms than network marketing terms, to better describe our advanced business model. Vemma’s Compensation Plan won’t change; we’ll just describe it differently in updated terms to better explain how we do business. For example, beginning in January we’ll no longer call you a Brand Partner; instead, we’ll use Affiliate. When people ask what you do, it’ll be a simple conversation. We do two things: get customers and discover Affiliates. Everyone will start off their Vemma opportunity as a customer at full volume.
Vemma’s best leaders usually come from someone who has a great experience with our products, and that’ll continue, as the only way someone can become an Affiliate is by introducing a new customer or buying a Builder Pack. It’s a pretty simple change that really isn’t much different from what we’ve been doing — simply a better way to describe what we do so people better understand with more modern terminology. The Vemma opportunity is about conversations, and when you get a conversation off in the right direction, it makes telling our story so much easier.
Lastly, it’s not how you start the year that counts, it’s how you finish. A successful fourth quarter sets up your first quarter. We want 2014 to be your best year ever, and we’re investing millions into new products and increased incentives in order to give you that opportunity.
There are less than 50 days until 2014. Let’s run hard, and celebrate the holidays fast.