Vemma team!
I’ve waited 10+ years to be able to write a letter like this! I know some may call me crazy because they look at this in a negative light, but I think it gives you a glimpse into what the future holds for your business and from where I’m looking, the future looks awesome!
I just got off the phone with Elite leader Jeff Weisberg and was explaining to him how the sales of the Bod•ē line were way higher than we could have predicted. I mean, from my last update, it took 19 months to get Verve sales to hit a mark that was matched in 4 weeks with Bod•ē. I feel for Nancy, the head of purchasing; she comes in with all these charts and numbers and says, “look, sales tripled in one day on this Bod•ē item! How does anyone predict that?” I just want you to know that the team is pulling in every favor possible to get ahead of inventory demands and we’ll get through this. Of all the challenges to have in business, this one is one of the better ones.
With that said, there are always challenges when you’re doing something great. Jeff said to me, “what you’ve got with the Bod•ē line is the iPad of weight loss products. There’s never been anything like it and you’re going to dominate the market long-term.” That reminded me that even the great Steve Jobs ran out of iPads for weeks at a time when they launched. In fact, it still happens when they launch a new version of an iPhone or iPad. Well, it looks like today or tomorrow we’ll run out of BURN cans. I’m not happy about this at all, but I’m very happy we have a product line that everyone wants. Sure beats the alternative!
It’s looking like we’ll be out of cans for about 7 to 10 days. We’re running cans in the next day or so and trying to double that order; we’re also going online with another cannery in a couple of weeks that should help us out tremendously. Our biggest problem is Dr. Wang built a product that nobody wants to manufacture. You see, the bad news is we have 37 ingredients in our formula and these canning plants are used to making product with a little water, sugar and color. This is a tough product to make, but the good news is I don’t think any other company would be able to step up to try and knock off this concept. As you know, we’re investing about $5.5 million into a plant expansion to add canning capabilities to our manufacturing plant and they’ll be online in June. The future for this brand is going to be incredible! When we’re out of the BURN cans, we’ll offer the 3 oz BURN concentrate as an option or they can back order the product. Once again, I apologize for this challenge. Be sure you’re putting a positive spin on this when you’re talking up the Bod•ē line, “this line is so hot, they can’t even keep it in stock! You’d better order now.”
Those of you waiting for the Bod•ē Language brochure and DVD get some good news; it’s done and should be shipped by Friday. Please allow a couple days for delivery. It really, really came out great and is well worth the wait! Success kits are almost done and will follow shortly.
On another subject, do you want a chance to work out with Chris Powell? Visit Amazon.com and order his new workout video. It’s really great! http://www.amazon.com/Extreme-Makeover-Weight-Loss-Workout/dp/B0058ZPNUY
Lastly, this is what is going out to your teams tonight to proactively keep them in the loop:
Temporary Back Order: Vemma Bod•ē™ Burn 8.3-oz Can
The demand for Vemma Bod•ē has been off the charts! What took 19 months of serious brand-building, heavy promotions and a ton of work to reach in Verve monthly sales, was reached in just 4 weeks by our new Bod•ē brand, which continues to demonstrate record sales. On top of this, enrolling numbers are up 60% and within our first two weeks of launching Bod•ē we had over 6,000 people who activated their Bod•ē Trainer to start the 12-Week Transformation Challenge.
Because of the exciting and unprecedented popularity, the Vemma Bod•ē Burn 8.3-oz can is temporarily on back order due to the high demand. If you’ve ever tried to purchase an Apple product when they first introduce a new iPad or iPhone, you’ll know that inventory levels are tough to predict. When they run out, the buzz builds, demand shoots up and people really want the product even more. Well, the sales of Bod•ē are kind of like that. We are working hard to quickly restock quantities of the Vemma Bod•ē Burn can, but if you placed an order that contains this item, we will ship your supply of Bod•ē Burn to you separately once it is back in stock at no additional cost.
As a temporary alternative, you can choose to substitute the Bod•ē Burn 8.3-oz can for an equivalent supply of the Bod•ē Burn 3-oz concentrate. Click here to order this option now or contact Brand Partner Services at 1-800-577-0777 for more information.
We apologize for any inconvenience and appreciate your patience. Please note, your reward points will be processed normally and won’t be affected by this back order.
This is sure to be our biggest product line yet and we’re confident this is a positive indicator for what the future holds for this brand.
Keep up the great work team!
BK