As the official energy drink of the Phoenix Suns®, Verve exhibits its insanely healthy energy with Suns fans in the perfect place to watch the game ― the exclusive Verve Lounge. Located inside US Airways Center, home of the Phoenix Suns, Vemma recently unveiled the redesigned Verve Lounge with a hot new look. Upon entering the lounge, the atmosphere incorporates the energetic essence of the brand with ultra-chic graphics of the Suns Dancers as well as a special display area for the custom-made Verve Chopper.
A grand re-opening event took place on January 7, 2011. It began with a ribbon-cutting ceremony that brought together Vemma CEO and Founder, BK Boreyko with the Phoenix Suns Managing Partner Robert Sarver, Suns President and CEO Rick Welts and Tom Chambers, a Suns Ring of Honor Member and Vemma Brand Partner. The evening continued with photo opportunities, free cans of Verve, party beads, T-shirts and a Verve cocktail drink special. About 125 Vemma Brand Partners and their guests gathered for the festivities while enjoying the lively atmosphere with other Suns fans. It was a perfect way to present the new space where we’ll cheer on the Phoenix Suns for years to come!
The Phoenix Suns have signed a five year deal with Vemma Nutrition Co to become a distributor of Verve Energy Drink. Although the Suns have not officially revealed the terms of the deal, a source said that the company will pay between $300,000 to $400.000 annually for the Verve Lounge sponsorship in the US Airways Center.
The Suns will get credit when someone is driven from their official site, to the Verve site to purchase the energy drink. Until now, Verve has only been available on the Vemma Nutrition Co website, or through an individual distributor for the company. The Suns will now act as a distributor of the product which will NOT be sold directly on the site, but there will be a banner on Suns.com that will take viewers directly to the Vemma Nutrition Co. website to purchase the drink. This is a unique arrangement for the NBA and it is one that could potentially alter terms of future sponsorship deals throughout all sports leagues. “The deal completely aligns our marketing assets with their desire to sell product,” said Suns President Rick Welts. “And because Verve is distributed online as opposed to retail, there is real measurement opportunity. If we can drive someone to a Web site and they buy the product, we get credit.” The Suns also will sell Verve at the arena, becoming the only retail point of sale for Verve, which is owned by Scottsdale-based Vemma Nutrition Co.
Verve costs $44 for 12 eight-ounce cans and comes in regular and sugar free. This is a dynamic partnership that really blazes a new trail of strategic marketing for both organizations,” said Vemma CEO BK Boreyko. NBA officials are closely monitoring the partnership, and if it proves successful, they will push other teams to make similar deals. “This hasn’t been done in any team sport and it doesn’t work for every company, but it makes a lot of sense for teams to distribute a product that is linked to their fan base,” said Chris Heck, senior vice president of team business operations for the NBA. “I think we will see teams take this to other categories and product lines because the business is moving beyond advertising.” In what some are calling the “new soft drinks of the world,” energy drinks have recently become a phenomenon of sorts.
Verve is a revolutionary new energy drink. It is crammed full of healthy stuff like vitamins, minerals and natural sugars with a great tropical fruit flavor patterned after the very popular and exotic mangosteen fruit from Southeast Asia.
If you crave a healthy energy alternative that refuels and revives your body quickly without a jittery feeling or energy crash, then you're gonna love Verve!*
With a convenient and fast-acting boost of energy, Verve has a delicious tropical fruit flavor, patterned after the very popular mangosteen fruit.*
Verve lets you control just how much healthy energy you get when you need it most.
Verve gives you...
A delicious fast-acting energy blend.
12 full spectrum vitamins and 65 essential and trace plant-sourced minerals.
An exotic mangosteen, green tea and aloe superjuice blend.
According to the Journal of American Medical Association, two Harvard Medical School scientists recommended that all adults take daily vitamin supplements based on two factors:
The recognition that Americans do not receive enough vitamins from their diet alone
The result of nearly 40 years of clinical research indicating vitamin supplementation plays an important role in long-term good health.
"Thrilling Results!" After taking Vemma and Verve for just 13 days, my husband and I are both experiencing thrilling results. My husband is more energetic and has lost weight!** Vemma is changing our lives in more ways than one! – Alice B. - Brand Partner Independence, MO
"Workouts Are Easier To Get Through..." With Verve I have so much more energy, my head is always clear and I'm so focused.** I notice that my workouts are easier to get through and I have more stamina.** – Ozlat - Brand Partner Australia
"THIRST is unbelievable! It is perfect for on the go for my entire family. I don't have to worry about keeping it cold or how to pack it for trips. We just keep a stash in the car, my purse and gym bags. I love the hydration it provides! It's so awesome to know my family is getting tremendous health benefits in something that tastes so good." – Natasha M. - Brand Partner Oxford, MI
Vemma THIRST tastes great! With the unique blend of the Vemma nutrition formula plus the added benefits of electrolytes and amino acids, the combination in THIRST is unbeatable! – Jeff E. - Brand Partner Illinois
"We love the positive benefits." We have had my granddaughter on NEXT since its launch. We love the positive benefits she receives from taking NEXT. Now even the doctors are asking me what we are doing! We love this product and cannot imagine our lives without it. - Shari B. - Brand Partner Columbus, IN
"My son hasn't missed any school this year." "Since my 6-year-old son has started taking Vemma NEXT, he has not missed any school this year due to sick days!" - Jason W. - Brand Partner South Carolina
"The Formula Is Impressive" "Vemma is the most complete, physician-derived vitamin, mineral and antioxidant formula available today. I take Vemma and recommend it to family and colleagues. The science behind the Vemma nutrition formula is impressive and the results I see as a physician are unsurpassed by any other supplement currently available." – Steve J., M.D. - Brand Partner Arkansas
"I have as much energy as I did in my 20s!" "I had serious health challenges which left me with significant discomfort every day. I have been taking Vemma for ten weeks. I feel great and have as much energy as I did in my 20s!"** – Sonia L. - Brand Partner California
“I have been using Essential Minerals for 9 years in my practice with exciting results. Recently adding Mangosteen Plus to the practice has yielded even greater results! I encourage everyone to try the Vemma Nutrition Program today!” – Dr. E Rosen, Connecticut Chiropractic Physician -
“I love these Products! Using them and getting such great results is what attracted me to this company” – S Corpuz, California -
“These products have not only improved my physical condition, but they have also definitely improved the QUALITY of my life.” – L Leach, Pennsylvania -
“My wife has 3 different health challenges and the Vemma Nutrition Program has slowed their advance and given her relief.” – B & K Hall, California -
“Using the Vemma product has made a difference in my life and I want others to benefit with better health and better business!” – N Rowland, Alaska -